Whether you’re a small business or a large enterprise, data influences and affects the decisions you make for your company. You want to make sure you’re hitting the mark with your target audience and demographics and your design should follow that, most of the time. Let’s get into how data and the strategy around it works with your brand’s visual design.
Most small businesses and startups think of a brand as an afterthought, and put operations first. And while that is valid to make sure your business can function properly, you may be shorting yourself in the long run. Here’s why.
Your brand. It's an easy thing to overlook, especially when you are in the thick of it with other operations. Most people will mistake their whole brand for a single application of it, like a website. Your brand is a very important thing to your audience, whether you know it or not. So, to help understand, we've broken out 3 reasons why you should focus more on it
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